This platform enables countries and organisations to leverage the presence of their Heads of State, leaders and industry experts, to shed light on their business opportunities, and cultivate valuable dialogue and connections with a wide range of business stakeholders visiting Expo 2020 Dubai.

Country Business Briefing: Serbia

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A platform for countries and organisations to shed light on their business opportunities, and cultivate valuable dialogue with a wide range of business stakeholders.

H&W Business Forum

Located close to the heart of Expo 2020 Dubai, adjacent to Al Wasl Plaza, the Business Connect Centre is a space that International Participants can utilise for events, workshops and meetings. The BCC is also host to Chambers of Commerce and trade entities from the GCC, helping to connect businesses to their counterparts. 

BCC: Business Connect Centre

Join us in celebrating Serbia's National Day at Expo 2020

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In our rapidly digitising online age, the real and virtual worlds blur together more and more every day. With its futuristic honeycomb design and deeply immersive experience, the Serbia Pavilion at Expo 2020 gives us a dazzling preview of the hyper-virtual world of tomorrow.

The pavilion experience combines visionary holographic and virtual-reality exhibits with a panoramic tour of Serbia’s heritage. Create your own digital avatar and explore the nation’s Neolithic Vinča culture, get up close and personal with legendary Serbian innovators such as Nikola Tesla, survey Serbian panoramas and much more.


The Serbia Pavilion resembles a sharp white crystal jutting high into the sky. The exterior of the structure is composed of flat triangular surfaces, with glowing white edges which grow in size as they climb toward a high, blade-like point. The entire building pitches at an angle, creating an overhang above an entry courtyard. Digital lights adorn the pavilion’s underside, adding to the futuristic feel. 

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Futuristic 

Serbia Pavilion

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Serbia Image Gallery

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Ajman Businesswomen Council (AJBWC) presents an Entrepreneurship Forum for the Next Fifty Years, under the theme of Opportunities, Communication, and Sustainability. Co-curated by Ajman Chamber of Commerce and Industry, the session will feature key speakers including Her Excellency Dr. Amna Khalifa Al Ali, Chairman of the Ajman Businesswomen Council and Member of the Board of Directors of the Ajman Chamber of Commerce and Industry. The forum will explore the changing dynamics of the next fifty years, the opportunities for business and investment, and the synergies of entrepreneurship that can push the boundaries.


Entrepreneurship Forum for the Next Fifty Years

Ajman Chamber: Entreprenuership Forum for the Next Fifty Years

Ajman Businesswomen Council presents an Entrepreneurship Forum for the Next Fifty Years, under the theme of Opportunities, Communication, and Sustainability. Co-curated by Ajman Chamber of Commerce.

Ajman Chamber: Entrepreneurship Forum for the Next Fifty Years

Hosted by Societe Generale, under its commitment to the Global Compact UAE and the Women’s Empowerment Principles (WEPs), this panel discussion addresses the challenges, best practices, research and insights into women-owned businesses by featuring experienced leaders and partners from the region.

Jen Blandos, entrepreneurship advisor at UN Women and CEO of Female Fusion, alongside Walid Faza, from MSA Capital, talk about what potential investors look for in the business and what systems and structures they need to have in place nowdays to be ready for the future. Participants also have the opportunity to pitch their business ideas and receive feedback from Walid.

Looking Towards the Future

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Societe Generale, in collaboration with UN women and Nama Women Advancement Establishment, deliver a workshop for women-owned businesses. Join via https://zoom.us/webinar/register/WN__45PzF2xTeK88aogDt3rWA 


Inside Expo: The Brave Women

Women's Pavilion - Audio Guide

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Women's Pavilion Image gallery

Women make tremendous contributions to the world, yet many remain unknown or forgotten. The Women’s Pavilion in collaboration with Cartier at Expo 2020 challenges this imbalance by taking visitors on a journey through the remarkable achievements of women across the globe. Our showcase underscores the principle that “When women thrive, all of humanity thrives”.

The pavilion showcases the exceptional accomplishments of women, world-famous and unknown. Immerse yourself in the triumphs of women through history, discover the journeys women have taken to claim their equality and dive into the stories of the inspirational women shaping our future.


Globe-spanning tour of women’s achievements and ongoing challenges

Multisensory exhibition created by actor/artist Mélanie Laurent and Emirati artists

Majlis-inspired social space for live conversations and events

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Reflecting the UAE’s commitment to women’s empowerment and gender equality, the Women’s Pavilion serves as a catalyst for social transformation, both in Dubai and far beyond. By championing exceptional women, it aims to inspire dialogue, shatter gender misconceptions, and leave a lasting legacy of positive change for women worldwide.

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inspiring change

Championing women, 

Women's Pavilion 

Positive Impact Finance: Looking Towards the Future

Under the title “New Perspectives”, the Women’s World Majlis programme invites you to recognise a fundamental principle: when women thrive, humanity thrives.

The programme highlights the impact women have made on society and shines a light on their often forgotten contributions. By shifting perspectives, we embrace the infinite approaches to a more balanced world.

A common vision for a unique collaboration; sustainable development goals and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment.

Sharing this vision, Expo 2020 Dubai and Cartier celebrate women changemakers around the globe, asserting our conviction that innovative collaboration between the private sector, civil society and committed individuals is the pathway to meaningful change.

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Women's Pavilion

When women thrive, humanity thrives. A common vision for a unique collaboration.

Women’s Pavilion Majlis

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Mentoring is a powerful tool that creates impact and growth for both mentor and mentee. Designed to help women build and scale their businesses, UN Women and NAMA Women Advancement will inaugurate their mentoring programme for UAE-based women entrepreneurs from Expo 2020. 

In celebration of it’s launch, four experienced entrepreneurs will speak about their experiences and how mentoring has helped grow their businesses. There will also be an opportunity for knowledge sharing and audience interaction.

UN Women and NAMA Women Advancement will launch their mentoring programme for UAE-based women entrepreneurs.

Country Business Briefing: Serbia

Participants

Serbia National Day.