Explore the opportunities between the EU and GCC governments and private sectors. This business platform unlocks business opportunities and encourages partnership building to create a more sustainable post-Covid economy.

Unlock new business opportunities 

EU GCC business forum 

A forum for the EU and GCC governments and private sectors to discuss economic development and business opportunities.

Join us in celebrating the EU's Honour Day at Expo 2020.

European Union

EU and GCC Business Forum

Mastercard has partnered with the region’s largest network for women-owned businesses, Female Fusion, to present a series of workshops that help unlock opportunities for women entrepreneurs. In this two-hour event, experienced entrepreneurs discuss what businesswomen can do to move out of the messy growth phase as quickly as possible and build an established, successful business. The workshop explores four main areas; funding, tech and systems, mindset, and people.

Mastercard x Female Fusion SME Series

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Mastercard and Female Fusion present a workshop to discuss what businesswomen can do to build an established, successful business. Join via https://zoom.us/webinar/register/WN_jm4Y2cV0S9y9kw5dfpKugA


Inside Expo: The Brave Women

Women's Pavilion - Audio Guide

Women's Pavilion 1

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Women's Pavilion Image gallery

Women make tremendous contributions to the world, yet many remain unknown or forgotten. The Women’s Pavilion in collaboration with Cartier at Expo 2020 challenges this imbalance by taking visitors on a journey through the remarkable achievements of women across the globe. Our showcase underscores the principle that “When women thrive, all of humanity thrives”.

The pavilion showcases the exceptional accomplishments of women, world-famous and unknown. Immerse yourself in the triumphs of women through history, discover the journeys women have taken to claim their equality and dive into the stories of the inspirational women shaping our future.


Globe-spanning tour of women’s achievements and ongoing challenges

Multisensory exhibition created by actor/artist Mélanie Laurent and Emirati artists

Majlis-inspired social space for live conversations and events

Women's 

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Reflecting the UAE’s commitment to women’s empowerment and gender equality, the Women’s Pavilion serves as a catalyst for social transformation, both in Dubai and far beyond. By championing exceptional women, it aims to inspire dialogue, shatter gender misconceptions, and leave a lasting legacy of positive change for women worldwide.

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inspiring change

Championing women, 

Women's Pavilion 

Master Card x Female Fusion SME Series: Grow Your Business

Under the title “New Perspectives”, the Women’s World Majlis programme invites you to recognise a fundamental principle: when women thrive, humanity thrives.

The programme highlights the impact women have made on society and shines a light on their often forgotten contributions. By shifting perspectives, we embrace the infinite approaches to a more balanced world.

A common vision for a unique collaboration; sustainable development goals and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment.

Sharing this vision, Expo 2020 Dubai and Cartier celebrate women changemakers around the globe, asserting our conviction that innovative collaboration between the private sector, civil society and committed individuals is the pathway to meaningful change.

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Women's Pavilion

When women thrive, humanity thrives. A common vision for a unique collaboration.

Women’s Pavilion Majlis

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Join the inaugural Mastercard and Female Fusion event at Expo 2020’s Women’s Pavilion. This first event will look at three successful female entrepreneurs digitally growing their businesses. The event will be hosted by Jen Blandos, managing partner of Female Fusion, and feature: Sarah Beydoun, owner of social impact fashion business, Sarah’s Bag in Lebanon; Ioanna Angelidaki, co-founder of Instashop; Maureen Hall, founder and CEO, COÉGA Sunwear; and Ngozi Megwa, Senior Vice President, Digital Partnerships, Mastercard Middle East and Africa. 

Mastercard

Female Fusion Network has teamed up with Mastercard to help women business owners grow and scale their businesses through the digital economy.
Led by Mastercard.

Sarah Beydoun Founder and Creative Director of ‘Sarah-s Bag’ during the Outlier Series at the Women’s Pavilion m6144

Sarah Beydoun Founder and Creative Director of ‘Sarah-s Bag’ during the Outlier Series at the Women’s Pavilion m6143

Ngozi Megwa, Senior Vice President, Digital Partnerships MEA during the Outlier Series at the Women’s Pavilion m6151

Maureen Hall, Founder and CEO, COEGA Sunwear during the Outlier Series at the Women’s Pavilion m6146

Ioanna Angelidaki, co-founder and CMO of InstaShop during the Outlier Series at the Women’s Pavilion m6162

Entrepreneur Jen Blandos during the Outlier Series at the Women’s Pavilion m6148

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Mastercard and Female Fusion SME Series Launch

Hosted by Societe Generale, under its commitment to the Global Compact UAE and the Women’s Empowerment Principles (WEPs), this panel discussion addresses the challenges, best practices, research and insights into women-owned businesses by featuring experienced leaders and partners from the region.

Jen Blandos, entrepreneurship advisor at UN Women and CEO of Female Fusion, alongside Walid Faza, from MSA Capital, talk about what potential investors look for in the business and what systems and structures they need to have in place nowdays to be ready for the future. Participants also have the opportunity to pitch their business ideas and receive feedback from Walid.

Looking Towards the Future

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Societe Generale, in collaboration with UN women and Nama Women Advancement Establishment, deliver a workshop for women-owned businesses. Join via https://zoom.us/webinar/register/WN__45PzF2xTeK88aogDt3rWA 


Unlock new business opportunities

European Union.