Building Brands in Balance with the Planet
Brands represent the value and meaning exchange between people and commerce. It is via brands that the private sector can and must deliver our sustainable solutions that serve humanity and planet, and in so doing inspire, guide and transition all of us towards a more equitable, sustainable and prosperous future. To achieve these sustainable goals, brands must respect and serve our complete humanity and the environment we all share. This talk will show you why and how brands will need to play a vital role to achieve a more sustainable future. And it will share some important principles and examples on how we must change the way in which we conceive of brands and marketing for the future.