MENASA is an Emirati Design Platform curated by Samer Yamani, to celebrate Emirati artisanal work and to identify, curate, promote and present Emirati design and crafts through exclusive design collections and content.

In this event, an exciting line up of distinguished panelists in the field of design from around the world discuss unique perspectives of design storytelling, and how they have been able to break out of the expected and present the extraordinary.

The Power of Storytelling in Design

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MENASA’s third panel discussion, featuring distinguished panelists from around the world to discuss unique perspectives of design storytelling, and how they enable moving from the expected to the extraordinary.

Expo 2020 Dubai Offers Inspiring Perspectives On Emirati And Regional Design

MENASA – Emirati Design Platform - Audio Guide

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MENASA - Emirati Design Platform offers visitors an overview of the UAE’s vibrant artisan culture. Its bespoke collections are created with top local and international designers and explore seven Emirati “Craft Stories”: safeefa, clay, talli, sadu, coffee making, Gargour making and pearl diving. Each story leads you through the processes involved in crafting the design collections. The programme’s space hosts design collections to stimulate and inspire. Many of the one-of-a-kind pieces on display are also available to take home, with each purchase helping to sustain the local design ecosystem.

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Aiming to identify, curate, promote and present Emirati design and crafts through exclusive design collections and curated content, MENASA provides a unique opportunity to explore traditional Emirati crafts through contemporary design, innovative materials and advanced processes. The platform features exciting design collaborations between over 40 local and international designers from 11 countries.

8000 Waves Design

Crafts and Design

Exploring Emirati

MENASA – Emirati Design Platform

MENASA: The Power of Storytelling in Design

Technology is considered a science of craft, it is a development of skills that are used to produce tangible and intangible goods and services. Heritage crafts are systems that are created to produce an outcome or series of products that identify a society, preserving its culture. Some Emirati crafts include Talli and Safeefah weaving, which resulted into products used in multifunctional manners. This session will focus on the future of urban design, textiles, fashion, and architecture.

Irthi Contemporary Crafts Council, together with art and technology experts, developed a physical and virtual talk and workshop to showcase ways by which crafts and technology could coexist, and serve as great tools to sustaining one another and crafting the future. The session will include a series of Talli & Safeefah weaving workshops, led by Irthi, using tablet technology.

Join the event, and interact via https://zoom.us/j/93850568121

Panel Discussion & Workshop: Crafting the Future

Irthi: Crafting the Future

Irthi Contemporary Crafts Council presents an integrated talk and workshop session to discuss ways in which crafts and technology could coexist. Co-curated by NAMA Women Advancement.

Inside Expo: The Brave Women

Women's Pavilion - Audio Guide

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Women's Pavilion Image gallery

Women make tremendous contributions to the world, yet many remain unknown or forgotten. The Women’s Pavilion in collaboration with Cartier at Expo 2020 challenges this imbalance by taking visitors on a journey through the remarkable achievements of women across the globe. Our showcase underscores the principle that “When women thrive, all of humanity thrives”.

The pavilion showcases the exceptional accomplishments of women, world-famous and unknown. Immerse yourself in the triumphs of women through history, discover the journeys women have taken to claim their equality and dive into the stories of the inspirational women shaping our future.


Globe-spanning tour of women’s achievements and ongoing challenges

Multisensory exhibition created by actor/artist Mélanie Laurent and Emirati artists

Majlis-inspired social space for live conversations and events

Women's 

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Reflecting the UAE’s commitment to women’s empowerment and gender equality, the Women’s Pavilion serves as a catalyst for social transformation, both in Dubai and far beyond. By championing exceptional women, it aims to inspire dialogue, shatter gender misconceptions, and leave a lasting legacy of positive change for women worldwide.

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inspiring change

Championing women, 

Women's Pavilion 

Crafting the Future

Under the title “New Perspectives”, the Women’s World Majlis programme invites you to recognise a fundamental principle: when women thrive, humanity thrives.

The programme highlights the impact women have made on society and shines a light on their often forgotten contributions. By shifting perspectives, we embrace the infinite approaches to a more balanced world.

A common vision for a unique collaboration; sustainable development goals and aspirations for a peaceful and prosperous world cannot be achieved without gender equality and women’s empowerment.

Sharing this vision, Expo 2020 Dubai and Cartier celebrate women changemakers around the globe, asserting our conviction that innovative collaboration between the private sector, civil society and committed individuals is the pathway to meaningful change.

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Women's Pavilion

When women thrive, humanity thrives. A common vision for a unique collaboration.

Women’s Pavilion Majlis

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This show celebrates the beautiful arts and culture of the fascinating country of Vietnam. Enjoy a myriad of traditional arts and artisan products as well as Vietnamese traditional music performances in this unmissable show.

Arts Show

Vietnam Arts show

Welcome to a celebration of the beautiful arts and culture of Vietnam, showcasing traditional arts and artisan products as well as traditional music performances.


The Dubai Millennium Amphitheatre is a performance space hosting cultural performances and live music for seated crowds, located in Al Forsan Park. The venue’s design features a model of two Ghaf trees that intertwine above the centre of the stage. 

Dubai Millennium Amphitheatre

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Vietnam Image Gallery

The fog-wreathed mountains and vibrant green rice paddies of Vietnam are places of deep tradition, housing ancient temples, centuries-old villages and a wealth of unique cultural history. The Vietnam Pavilion aims to reintroduce visitors to the nation’s rich heritage and highlight its investment potential. Explore traditional folk-art performances, bamboo flute concerts and delightful water-puppet shows, take a 3D digital tour of Vietnam’s vibrant tourism destinations and discover a bounty of culture and cuisine at the pavilion’s handicraft shop and restaurant.


Vietnam

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Vietnam Pavilion

Vietnam: Arts Show

MENASA, an Emirati Design Platform presented by Expo 2020 Dubai, aims to spark a new appreciation for Emirati crafts as contemporary and living expressions of Emirati cultural identity. By merging artisanal skills with innovation and technology, MENASA aims to cultivate a creative dialogue between designers and artisans from the UAE and around the world. Craft Stories is a series of seven unique curated design collaborations telling stories of today's UAE through a selection of its crafts and traditions. Merging the skills and rich heritage of Emirati artisans together with contemporary creativity and innovation in techniques and materials, each story is a multi-layered journey that reflects many facets of the UAE, its landscape, people, traditions, values and identity. Technology and Crafts: Interpretation of Crafts Through Technology will introduce one of the main craft story collections showcased at MENASA, the TEN to ONE capsule collection by Iwan Maktabi, Edouard Cabay and House of Artisans: a bespoke rug collection made from a sustainable material that is painted by Robot through AI.

Technology and Crafts: Interpretation of Crafts Through Technology

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A panel discussion organised by the Emirati design platform MENASA, in which distinguished designers from around the world contribute to engaging dialogue around the craft stories showcased at MENASA.

Carmelo Zappulla (C), Founder and Executive Director External Reference, Edouard Cabay (R), Architect and Founder and Principal of Appareil and Salama Al Shamsi (L), Director of Qasr Al Hosn during the Technology and Crafts Interpretation o

Mohamed Maktabi (L2), Co-founder and CEO of Iwan Maktabi, Carmelo Zappulla (R2), Founder and Executive Director External Reference, Edouard Cabay (R1), Architect and Founder and Principal of Appareil and Salama Al Shamsi (R3), Director of Qa (1)

Mohamed Maktabi (L2), Co-founder and CEO of Iwan Maktabi, Carmelo Zappulla (R2), Founder and Executive Director External Reference, Edouard Cabay (R1), Architect and Founder and Principal of Appareil and Salama Al Shamsi (R3), Director of Qa

Mohamed Maktabi, Co-founder and CEO of Iwan Maktabi during the Technology and Crafts Interpretation of Crafts through Technology at 2020 Club by Emaar m41102

The Power of Storytelling in Design

Participants